Our ‘Drive like Gran’s in the car’ campaign looks to encourage safer driving habits in young male drivers aged 20-29-years-old in Scotland. The relatable, straight-talking Gran characters appear unexpectedly across a range of scenarios to put their Grandsons firmly in their place about their unsafe driving behaviour.

Use our stakeholder toolkit and the individual campaign assets below to help spread Gran’s very important messages.

 

Young Drivers Campaign Stakeholder Toolkit

Please follow the campaign and share our content

Facebook – facebook.com/roadsafetyscotland

Twitter handle – @RoadSafetyScot

Get more Gran content – https://roadsafety.scot/topics/young-drivers/

#DRIVESMART

Country Roads – Prepare for the Unexpected

No matter how well you know the route, slow down on country roads. Drive like Gran’s in the car.

Consider vulnerable road users

Driving at an inappropriate speed in built-up areas, risks your own life and the lives of others.

Distractions – be aware of those inside and outside the car

Don’t use your phone while driving. Sort your sat nav before you set off. And don’t let mates distract you. Drive like Gran’s in the car.

Speed – don’t exceed the speed limits

If you’re going too fast to react to what’s ahead of you in time, you’re putting yourself and your passengers at risk.

Don’t drink and drive

Drink driving can have devastating consequences. Even one drink is too many. Drive like Gran’s in the car.

Don’t take drugs and drive

Drug driving can have devastating consequences, and now you can be tested at the roadside. Drive like Gran’s in the car.

#DRIVESMART

Discover more of what Gran has to say about unsafe driving behaviours.