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Driver fatigue campaign assets

Fatigue is a contributory factor in crashes which kill or seriously-injure around 50 people.1 To tackle the serious issue of driver fatigue, the Scottish Government and Road Safety Scotland (part of Transport Scotland) have launched a new campaign with a clear message for all drivers – Driving Tired Kills.

Our driver fatigue campaign assets are available for download and show how you should never drive when tired:

Driving tired kills

Videos

Driving Tired Kills TV ad

https://youtu.be/zF7nI0Mhxk4

Night driver

https://youtu.be/pv1TRMGT_VI

Social

We have created a suite of social films and banners for our key campaign messages. Please feel free to use these on your own social channels.

Other formats

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