Driver fatigue campaign assets

Fatigue is a contributory factor in crashes which kill or seriously-injure around 50 people.1 To tackle the serious issue of driver fatigue, the Scottish Government and Road Safety Scotland (part of Transport Scotland) have launched a campaign with a clear message for all drivers – Driving Tired Kills.

Our driver fatigue campaign assets are available for download and show how you should never drive when tired:

Partner toolkit

The partner toolkit contains a range of suggestions and content that can be used to support the driver fatigue campaign.

Partner toolkit

Driving tired kills


Driving Tired Kills TV ad

Night driver


We have created a suite of social films and banners for our key campaign messages. Please feel free to use these on your own social channels.

Other formats

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