Seatbelts campaign assets

There’s a rise in the number of people not wearing seatbelts. A recent study shows that even a 2% drop in people wearing seatbelts is estimated to result in a 5% increase in fatalities*. The potential consequences of not wearing a seatbelt are felt by those left behind – they feel the impact too. The assets below are available to use and share to help spread the message on why it’s so important to wear your seatbelt.

* Who doesn't wear seat belts (

Wearing a seatbelt could save your life. Download our campaign assets to see how:

It's not just you who gets hurt tv ad

TV ads

40 second TV ad

30 second TV ad

Partner toolkit

The partner toolkit contains a range of suggestions and content that can be used to support the #WearASeatbelt campaign.

Partner toolkit


We have created a suite of social films and banners for our key campaign messages. Please feel free to use these on your own social channels.

Social films

15 seconds 'Family' social film

15 seconds 'Mother' social film

30 seconds TV add for social media (1:1)

40 seconds TV add for social media (1:1)
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