The right design can make all the difference

Successful road safety intervention has to be properly designed from the beginning.

Designing a road safety intervention

The design is basically the approach to developing content and messaging for an intervention. Research shows that careful design – using the structure from behavioural theory – helps to increase the chance of an effective intervention.

It’s important to understand more about behavioural theory and some of the specific approaches you can take.

These are related to behavioural change techniques, which have been developed through years of research.

Back to top