RITS : Road Safety Information Tracking Study

Understanding driver mindsets can be very insightful when it comes to looking into road safety.

Driver habits, attitudes and behaviours

The Road Safety Information Tracking Study (RITS) examines driver habits, attitudes and behaviours around Scotland and has been running since 2010. The target audience for the research is a representative sample of drivers across Scotland.

The study was set up to provide a consistent monitor of driver attitudes and behaviours across Scotland to evaluate the impact of various road safety campaigns run by the Scottish Government and Road Safety Scotland.

A continuous monitor of attitudes and behaviours allows Transport Scotland, the Scottish Government and partners to assess longer terms trends in a robust and consistent way. Each year two waves of research are conducted – 20 waves were completed between 2010 and 2021.

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