To tackle the serious issue of speeding on Scotland’s roads, the Scottish Government and Road Safety Scotland (part of Transport Scotland) have launched a new road safety campaign urging drivers to watch their speed and consider the severe consequences a collision can have on the lives of many – including the driver, their family, the victim’s family, the emergency services and witnesses. The campaign will run across a number of platforms throughout Scotland including TV, radio, social media and other digital channels. Below are assets for you to use to help spread our important campaign messages.

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Speed TV advert

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Key Campaign Messages

Our overall campaign messages are:

  • It doesn’t matter if it’s a little bit too fast or you didn’t mean to, there’s no excuse for speeding.
  • Speeding can have devastating consequences on the lives of many.
  • A collision involving speed affects more than just you and your car – it also has an impact on your family, the victim’s family, the emergency services, and people who witness it.
  • If you are caught speeding you could face severe penalties such as losing your licence, a substantial fine, a criminal record, unemployment, and a prison sentence.
  • There were 42 fatalities due to exceeding the speed limit in 2018, and a further 244 people injured.
  • Common excuses for speeding are running out of petrol, the road being quiet, and keeping up with traffic also being perceived as exceeding the speed limit.
  • Speed is a key priority for the Scottish Government and an integral part of the Road Safety Framework to 2030.
  • Speeding is always a risk. Whatever your reason for speeding, it’s still speeding. #DriveSmart.
  • For more information visit roadsafety.scot/topics/speed

Social Media Copy

We would appreciate if you would share our content through your own social media channels. Below is suggested copy for each of our campaign executions.

HERO FILM
Think it doesn’t count if you go just a little bit over the speed limit? Think again. #DriveSmart

‘NOT REALLY’ EXECUTIONS
It doesn’t matter if you feel you’re not really going too fast. You know there’s no excuse for speeding. #DriveSmart

‘DON’T THINK’ EXECUTIONS
It doesn’t matter if you don’t think the speed limit is right. You know there’s no excuse for speeding. #DriveSmart

‘JUST’ EXECUTIONS
It doesn’t matter if it’s just to beat traffic.
You know there’s no excuse for speeding. #DriveSmart

‘LITTLE BIT’ EXECUTIONS
It doesn’t matter if it’s a little bit.
You know there’s no excuse for speeding. #DriveSmart

Social Media Headers

Download our header visuals and social posts for use on Twitter and Facebook.

Static Banners

We have created a set of static banners for each of our key campaign messages.

Posters

Download our posters and print them in-house.

GIFs

Download our set of GIFs for each of our key campaign messages