Campaign assets

From sharing our content on your own social media channels to partnership activity, we appreciate your help in spreading these important messages as widely as possible.

Distraction

Stay focused when you’re on the road. Everyone needs to play their part in keeping Scotland’s roads safe. If you’re driving, take extra care –  your vehicle can cause serious harm to others, especially people walking, wheeling, cycling or riding motorbikes.

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Drug driving

It’s easy to catch drug drivers. Police in Scotland now carry drug testing kits and are able to carry out immediate roadside testing for any driver they suspect of drug driving. Almost half of roadside drug tests are positive. Know the rules, keep our roads safe.

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Drink driving

Remember, it’s none for the road. One drink can put you over the limit, and you can still be over the limit the morning after.

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Driver fatigue

Fatigue causes hundreds of accidents each year and are roughly 50% more likely to result in death or serious injury.

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Speed

1 in 5 deaths on Scotland’s roads are caused by speeding. The Scottish Government, including the Scottish Safety Camera Programme, is tackling the serious issue of speeding with a new road safety campaign, asking drivers to slow down to help reduce collisions and casualties.

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Older drivers

As you get older, changes in your vision and other health issues can affect your driving. There are lots things you can do to continue driving safely like getting regular NHS eye examinations. Learn more about what you can do to keep driving safely.

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20mph campaign

If you hit someone at 30mph, they’re seven times more likely to die than at 20mph. To keep everyone safe in cities, towns and villages across Scotland, new reduced 20mph speed limits will be put in place on all appropriate roads.

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Drive on the left campaign

Our campaign reminds international visitors to drive on the left and be cautious on Scotland’s roads. Many visitors may be unfamiliar with the road rules in Scotland, especially for more rural locations, single-track roads and passing places. Help us spread this important campaign message by sharing our assets.

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Pavement Parking

It’s illegal to park on pavements, at drop kerbs and to double park in Scotland. To avoid a fine of up to £100, ensure you park in a way that keeps everyone safe.

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Seatbelts

There’s a rise in the number of people not wearing seatbelts. A recent study shows that even a 2% drop in people wearing seatbelts is estimated to result in a 5% increase in fatalities*. The potential consequences of not wearing a seatbelt are felt by those left behind – they feel the impact too.

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Driver fatigue

To tackle the serious issue of driver fatigue The Scottish Government and Road Safety Scotland have launched a campaign with a clear message for all drivers – driving tired kills.

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Driving around Scotland

With the boom in staycation holidays this summer, Scotland’s roads will be busier than ever. Our ‘Listen to the locals’ campaign encourages people to plan ahead and gives a flavour of what drivers can expect when driving in our beautiful country with friendly advice from those who know best. Help spread their good word with visitors today by using the ideas and assets below.

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