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Young drivers drink driving campaign assets

Our ‘Drive like Gran’s in the car’ campaign looks to encourage safer driving habits in young male drivers aged 20-29-years-old in Scotland. The relatable, straight-talking Gran characters appear unexpectedly across a range of scenarios to put their Grandsons firmly in their place about their unsafe driving behaviour.

Use our stakeholder toolkit and the individual campaign assets below to help spread Gran’s very important messages.

Our young drivers drink driving assets are available for download:

Don’t drink and drive

Drink driving can have devastating consequences. Even one drink is too many. Drive like Gran’s in the car.

TV ads

Morning after TV ad

https://youtu.be/DO5oAJzOUzQ

Designated driver TV ad

https://youtu.be/cgeXCRiks28

Stakeholder toolkit

The stakeholder toolkit contains a range of suggestions and content that can be used to support the #ARRIVEALIVE campaign.

Drink & Drug Driving Stakeholder Toolkit

Social

We have created a suite of social films and banners for our key campaigns and campaign messages. Please feel free to use these on your own social channels.

Social films

Young drivers morning after

https://roadsafety.scot/wp-content/uploads/2022/06/00659959_SGV-Young-Drivers-Social-FB_INST-1920x1080-CAN_84715_84863-1.mp4

Young drivers designated driver

https://roadsafety.scot/wp-content/uploads/2022/06/FB-INSTA-TWITTER-Young-Drivers-2-Social-1920x1080-Prune-Juice-Subtitled-V2.mp4
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