Young drivers campaign assets
Our ‘Drive like Gran's in the car’ campaign looks to encourage safer driving habits in young male drivers aged 20-29 years in Scotland. The relatable, straight-talking Gran characters appear unexpectedly across a range of scenarios to put their Grandsons firmly in their place about their unsafe driving behaviour.
Use our stakeholder toolkit and the individual campaign assets below to help spread Gran’s very important messages.
Young Drivers Campaign Stakeholder Toolkit
Road deaths are an ongoing issue impacting young men in Scotland. Research reveals that over 60% of Scottish men aged 20-29 consider themselves to be either very good or excellent drivers, and that 20-29 year olds are more likely to be involved in a collision than any other age group.