Young drivers drug driving campaign assets
Our ‘Drive like Gran’s in the car’ campaign looks to encourage safer driving habits in young male drivers aged 20-29-years-old in Scotland. The relatable, straight-talking Gran characters appear unexpectedly across a range of scenarios to put their Grandsons firmly in their place about their unsafe driving behaviour.
Use our stakeholder toolkit and the individual campaign assets below to help spread Gran’s very important messages.
Our young drivers drug driving campaign assets are available for download
Don’t take drugs and drive
Drug driving can have devastating consequences, and now you can be tested at the roadside. Drive like Gran’s in the car.
The stakeholder toolkit contains a range of suggestions and content that can be used to support the #ARRIVEALIVE campaign.
We have created a suite of social films and banners for our key campaigns and campaign messages. Please feel free to use these on your own social channels.