Road deaths is an ongoing issue impacting young men in Scotland. Research reveals that over 60% of Scottish men aged 20-29 consider themselves to be either very good or excellent drivers1 and that 20-29 year olds are more likely to be involved in a collision than any other age group.2
1 Censuswide Scotland omnibus research, April 2019
2 Transport Scotland, April 2019
Fatigue is a contributory factor in crashes which kill or seriously-injure around 50 people.1 To tackle the serious issue of driver fatigue, the Scottish Government and Road Safety Scotland (part of Transport Scotland) have launched a new campaign with a clear message for all drivers – Driving Tired Kills.
Driving around Scotland
With the boom in staycation holidays this summer, Scotland’s roads will be busier than ever. Our ‘Listen to the locals’ campaign encourages people to plan ahead and gives a flavour of what drivers can expect when driving in our beautiful country with friendly advice from those who know best. Help spread their good word with visitors today by sharing our campaign.
Our Scotland-wide campaign highlights the excuses commonly used by drivers to justify their speeding behaviours, while reminding them if they’re caught, they could face severe penalties such as losing their licence, a substantial fine, a criminal record, unemployment, and even a prison sentence. Help spread our campaign message by sharing our campaign assets.